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Tuesday, 29 April 2014

Strategies That Will Boost Your Website Traffic Right Away

Published on: 02:19 by Kingsley Ukpabi - Leave a Comment

You have lovingly made a website and put it online on the World Wide Web. Now, all you have to do is wait and see who visits.

Right?

No!

You have to do something to make people come to your website.

There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.

The three strategies are:

1. Buy Traffic for your website

2. Send offers and information to individuals in your mailing list

3. Request reciprocal links/endorsements

1. BUY TRAFFIC FOR YOUR WEBSITE

As the name suggests, this strategy would require you to dole out some money!

You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website’s ad will come up in front of them. Therefore, you will be able to target people from your niche, and these “targeted” people have a higher potential of buying your product because they were already looking for it.

You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:

Google Adwords

Yahoo! Search Marketing

Miva (formerly findout.com)

Goclick

When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.

2. SEND OFFERS TO MAILING LIST

Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: “You can’t promote anything online without first capturing the email address of your website visitors.”

He says, “You shouldn’t attempt to get even one visitor to your website without having a mechanism in place to capture the name and email address of the website visitors that come to your website.”

You need to capture most of the email addresses of your in-coming traffic because it is more than likely that they will not buy anything from you on their first visit to your website and they might never come back again! To prevent that from happening, you offer them something that they would like to sign up for (like some valuable information for FREE and its VERY important to deliver what you promise!). After that you keep their attention by sending them more free content, and sandwich promotional offers in between. One e-mail from you will bring most of them back to your website!

A word of caution here: do NOT overwhelm your e-mail list clients with too many promotional offers, you will lose your credibility. You should send them valuable free stuff in between offers, so that they would want to read your emails.

3. REQUEST RECIPROCAL LINKS/ENDORSEMENTS

There are thousands of websites out there that are selling products similar to yours. Instead of thinking that they are your competition, instead think of them as your potential partners; ask them to promote your product in return of you promoting theirs. These website owners can help you in several ways:

They can put links and banners of your website, in exchange of you putting theirs on your website. Or, they can just add your link to their website and you can then pay them a previously agreed commission when they produce a sale for you.

Or; they can send an email to their email list, endorsing and promoting your product, while you do the same for them.

Such “deals” are known as Joint Ventures (JV deals) and these are one of the most powerful strategies that you can use to send more traffic to your website.

Try out these strategies for your websites. Better results are produced when all three of these marketing approaches are used together. You might want to try these out and then see which one works better for you and then concentrate more on that one. These three strategies, combined with other marketing methods can sky-rocket your website popularity and sales and make you a very happy online business person.

Monday, 28 April 2014

Increase Website Traffic With Links To Your Website

Published on: 16:46 by Kingsley Ukpabi - Leave a Comment

The sole purpose for having your own website is for having people visit it. In order for people to know that your website exists, you must advertise to show the online community who you are, what you do and what you can do for them. Advertising your website to create more website traffic is possible by having a number of links to your website posted through other sites of similar interests. Nowadays having a top quality website is necessary for small businesses and promoting your website to increase the traffic can make or break you. After all, you do not create a website for it to just to sit there and have no one look at it. The purpose of having a website is for optimal viewing.

If you want to increase website traffic with links to your website, there are a few things you can do. Since most of the web traffic generally comes from directories and search engines such as Yahoo!, Google, Dog Pile, and Ask Jeeves, you can register your website with many of the most popular search engines to ensure you are web site is found in searches. Although some search engines can find your web site on their own, it is best to submit an eye catching, detailed listing yourself to increase your chances. The more directories and search engines you register your website to, the more your chances increase of traffic from the online community.

You can create a sign up list for those visitors who visit your web site and want to receive email newsletters about your site. Creating a mailing list for Internet newsletters is a great way to keep in touch with your web site visitors and to offer special promotions or send weekly or monthly news and updates. People like to be abreast of what is going on with your website and they like to receive special promotions that can drive them back to your website to make a purchase of products or services. When creating a sign up list, a visitor must request information sent to their email address, therefore avoiding the pitfalls of spam. No one likes spam emails; regardless of whether it is, a product that you think might interest them or not.

Message boards, chat rooms and other forums with subjects relating to your web site work as great ways to promote your site. Although you should never directly advertise on any of these forums, you can make your presence known and make yourself available to answer questions and build up your credibility. You can also include your signature file at the end of your posts. Using a signature file with all your contact information and a link to your website in every email and forum post is a great way to increase traffic to your website as well.

Everyone loves freebies. Promotional freebies can encourage traffic to your website that can be of considerable value. By offering freebies related to your target audience such as software, downloadable forms, consultation, newsletters, articles and other resources full of valuable information, you can draw people in. You may also consider a sweepstakes, where an entrant must sign up for the newsletter in order to enter into the sweepstakes.

Buying ad space on more successful websites in the same field as yours can also increase website traffic with links to your website. There are many websites with ad space available at affordable rates. You can also choose to place your ad within a search engine or directory, or even in a local newspaper or magazine for a slightly higher advertising price. You can have your website and contact information on personalized stationary to use with all your transactions made while you are not on the Internet as well. By using business cards, letterheads and envelopes, you can advertise your website while paying a bill.

There is a huge variety of ways to advertise and to increase the traffic to your website. Regardless of the field of interest, there are people out there surfing the Internet that will be interested in what you have to offer them. Creating the website was only the first step, now you must find your audience; do not expect them to find you. You must help guide them to you through advertisements and relentless promotion.

How To Increase Traffic To Your Website Increasing Sales With More Traffic

Published on: 12:54 by Kingsley Ukpabi - Leave a Comment

When all is said and done, the marketing principles that apply in the brick and mortar world have similar applications in cyberspace, on the Internet and World Wide Web. In other words, many of the marketing goals that apply to doing business in the brick and mortar world are equally applicable in cyberspace and on the Net.

For example, in the brick and mortar world, one of the keys to ensuring that your business will survive is developing methods through which you can bring customers to your real world store. The same principle holds true on the Net as well. In order for your Internet based business to thrive, you need to drive business to your Internet website. You need to increase traffic to your Internet website.

One method that you can utilize to increase traffic to your website is search engine optimization of SEO. SEO is the marketing tool through which you increase your ranking level on search engine search results. For example, if you are able to initiate and implement a strong SEO program, you will be able to take a position towards the top of particular search engine results. By being at the top of search engine search results, you will have more people clicking on the search result link to your website. You will end up with more traffic to your website.

As a general rule, increased traffic to your website necessarily results in an increase in the number of customers or clients doing business with your business enterprise. More business means more sales. More sales translates into more revenue for your business. And, ultimately, an increase in revenue results in more profits for and from your web-based business enterprise over the course of the long term.

In regard to SEO programs, you might want to consult with an SEO professional. There are now qualified, reputable and reliable men and women who are in business in this day and age providing to people specific marketing plans that center on SEO. These people can assist you in developing an SEO program that will increase traffic to the website of your Internet based business. Again, as has been mentioned, solid SEO and increased traffic to your business website will result in an increase in revenue and an increase in profits for your online business venture. You will enjoy true online business success today … and tomorrow.



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