Thursday, 11 December 2014
Many surfers use the Google or Alexa bar that integrates into their web browsers which consequently makes it easier for them to search and navigate through Internet. However, how many have the “overall page rank” indicator on these bars which shows either a ranking or the importance of the page?
The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.
For example, let’s say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don’t optimize your webpage for a specific keyword, if you don’t get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don’t give up! It’s still worth fighting for. There are several factors which decide the page rank of a website.
First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just “hang around” in your site. So your first factor for the page rank is the linking of your page.
Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the “eyes” of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users.
At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; “in-context” hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable.
Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want website traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The website traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher. Then you will understand that “La vita e bella.”
Wednesday, 14 May 2014
About two months ago I started my own blog and I soon realized how hard can be to get some traffic to your site. You submitted your website to the search engines and finally got indexed, but if your site appears on a 5th ot 10th results page for a specific search, this will not bring a lot of traffic to your site.
Sounds familiar?
Well, bringing some quality traffic to your site is not that hard at the end. By putting some little effort in it I was able to achieve a pagerank of 5 in only one month and that drives pretty much traffic to my blog. My site was also showing in the top ten results on google for some really competitive keywords with millions of total results and I’ve done all this in weeks!
To drive good traffic to your site, you need to pay attention to two things:
1) Have quality content on your site
2) Have quality links pointing to your site ( or even better if you are able to exchange links )
I can’t help you much with your site content, since it depends a lot on your website, but I can give you some advices on how to find good links pointing to your site.
Linking is one of the most important factors in the search engine optimization process. The number and quality of links pointing to your site show how famous your website is and the Google’s pagerank is in fact calculated from the links pointing to a page, that’s why the pagerank indicates how important a page is. The Pagerank formula is quite simple, the pagerank of a page A is an adjusted sum of the inbound links pointing to page A. And the value of a single outbound link from page B is calculated by dividing the pagerank of page B by the number of outbound links on page B.
Now let’s take a look at where you can place links to your site.
1) Public forums – there are many public forums and places for discussion on the internet. Search for forums that you like, take part to the discussion and leave your link under your signiture. Remember to leave some quality posts, if you will just leave links you’ll be easily banned.
2) RSS feeds – If you own a blog or you have a RSS feed for syndication on your site, there are dozens of sites that will publish a link to your site or even distribute your content for free.
3) Digg.com – A really high traffic website with links to articles. If you can have a good article linked from Digg, it will drive you tons of traffic.
4) Article exchange – If you are a good writer and have the time to write, you can find hundreds of sites that will publish and distribute your article and they will all link back to your site.
5) Link exchange – If you find some good websites related to yours you can ask the webmaster if he would like to exchange links.
6) Own a blog to promote your site – blogs are so popular today that even bigger business websites are starting their own blogs. A blog can be a really powerful tool for marketing your site. It can attract thousands of fresh, targeted visitors to your site for free and can help you earn a #1 ranking in the search engines, and drive truckloads of highly targeted traffic to your site.
And remember, always look for quality and try to put links on pages with high pageranks.
The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.
For example, let’s say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don’t optimize your webpage for a specific keyword, if you don’t get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don’t give up! It’s still worth fighting for. There are several factors which decide the page rank of a website.
First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just “hang around” in your site. So your first factor for the page rank is the linking of your page.
Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the “eyes” of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users.
At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; “in-context” hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable.
Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want website traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The website traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher. Then you will understand that “La vita e bella.”
Wednesday, 7 May 2014
If you’re looking for a way to market your website, and you haven’t considered using eBay, then you could very well be missing out on one of the lowest cost website marketing options around. Let me explain…
Everyone is looking for a way to generate targeted website traffic at the lowest possible cost, but it seems that a whole lot of people are overlooking an awesome website marketing tool that is probably already book-marked inside their browser – eBay.
EBay has over 65 million registered users buying, selling and browsing all kinds of products around the clock. Just think, what if we (website owners) had a way to funnel some of that traffic off onto our website? Well, we do, and we can do it relatively cheaply!
The key to accomplishing this is the eBay ‘Me’ page. The eBay Me page is sort of a profile-like page that you setup for your eBay ID. When potential customers look at your auctions, and your ID, they will see a little ‘Me’ icon graphic that links to your Me page. And it’s very important to note: your Me page can link to your website.
Let’s see how this could work with an example. Let’s say you have a website that sells a course on how to make money using Pay-Per-Click (PPC) search engines and you want to get traffic from eBay to this website.
A good way to go about doing this is to create a small report on PPC Advertising that you can market on eBay. This report should contain useful information, but it should also pre-sell your main product – your PPC course on your website. Your PPC report should be something that you’re willing to give away or sell for very little, in the following example, you’ll be selling it for 99 cents.
You then need two more things: an enticing auction advertisement, and an enticing Me page that drives visitors back to your website.
You’re now ready to open your auction. The particular auction you’re going to create should be a Featured Plus auction, which means it is displayed at the top of the auction listings before the non-Featured auctions (regular auctions). You will also want the auction to be a Dutch auction, which means you can sell multiple items from the same auction. A Featured Plus auction will cost around $20.00 to post, along with about $5 – $6 of miscellaneous posting fees including the Dutch auction fee. So your cost for selling a low-cost report in this manner will typically be about $26.00.
Now, I hate to go over figures because there’s just so much that contributes to the outcome of those figures, but let me throw out some typical scenarios as I experienced them.
If your auction has an enticing title, you could very possibly get 100-300 visitors to your auction. I’ve personally seen auctions that sell home business informational products get up to 1500 visitors! Let’s say you get 150. Of that 150, about 20% will visit your website through your Me page, which works out to about 30 visits, again my experience.
Of the 150 visits to your auction, you will generate some sales for your report. If the auction copy is good, it isn’t uncommon to get 10% – 20% sales, especially at the 99 cents range, which works out to 15-30 purchases. Let’s say you generate 15% sales, which works out to 22 sales (rounding down).
Now let’s tally everything up. At the end of the auction, you’ve spent $26.00 on the auction itself. You made $22.00 on the report sales. And you generated 30 website visits. If we do the math, you came out paying about 13 cents for each website visitor ($26.00-$22.00/30 visits). Plus, you have a copy of your report in the hands of 22 hot prospects (remember your report pre-sells your website PPC course). Can it get better than that? The answer is yes! I’ve been conservative with these figures. The fact is, you can actually make money and drive traffic to your website with some practice/tweaking.
Interesting to note, at the time of this writing, Overture was charging anywhere from $0.51 for the tenth place position and $2.55 for the number 1 place position for the “PPC” keyword. In our example, we generated 30 visits for 13 cents per visit from 1 auction. What if you had 10 or 30 of these types of auctions running?
Granted, I realize that this example may not fit everyone’s situation, but you should be able to apply it to some extent.
The formula is really quite simple:
1. Sell something that pertains to your website that you can give away or sell for very little. Information is the perfect product.
2. Then make sure your auction (and auction title) is extremely enticing – try to drive as much traffic to your auction as possible.
3. Then make sure your Me page drives the visitor to your website (maybe offer something free, like another report).
Give it a try… you may have to tweak it here or there… but the formula does work.
In the internet business there’s a saying that goes something like “traffic is the key.” As you know in order to make sales you have to have customers. On the internet the only way to have customers is to have visitors to your web site. And how does this happen? Well it CAN happen in several ways BUT some are worthless. Let’s talk about those first…
Perhaps the most worthless is the random chance that a person will type the url to your web site. There really is no chance at all really save an act of God because why would they type something randomly? and why you? So people need to know who you are or what your product is in order to make their way to your site. In other words you need to advertise in order to create web traffic. A slightly better way is to have a link on another of your own, or somebody else’s web site. The only Problem is in order to get people to your site there has to be people going to those other websites which again necessitates advertising. So “traffic is the key” but advertising is the key to traffic. So lets talk about advertising now.
Internet advertising is helped, actually driven by the search engines. The higher you rank on the search engine for a give entry the more people will visit your site. This is because people are lazy and don’t want to work to find what they want to find. It also makes sense because everyone thinks that the top results are the most applicable to what they want, and this is the idea. So web traffic is the key, advertising is the key to web traffic, and ranking high on the search engine is the key to good advertising. So lets talk about search engine ranking now.
Search engine ranking is somewhat of a mystery and those who have figured out the most secrets are the best at advertising on the internet. Links to other pages is good, keyword relevance is good, and selling something that a lot of people want is good too. The other thing to remember is that it is pointless to get lots of people to see your page if they are not interested in what you are selling. This brings up the concept of targeted web traffic–getting people who want what you’ve got specifically to your site.
Anyway, these “gurus” who have been at it for years like to give out helpful information (at a price) and tools that make it easier to come up with effective sales sites. This product is one of those tools that helps to bring targeted web traffic to you, making you a more effective internet seller.
There are several ways to get traffic to your site. You can pay for your traffic or get it for free. I’d like to concentrate on free traffic.
The first thing you need to do is make sure your site is key-word optimized for the search engines. For a new site, using low competition words can help you to get placed high on some search engines and give you much needed targeted traffic. If you have a site with several categories, doing at least one optimization a day will slowly but surely build your business. With more than one category this gives you an opportunity to be placed on the search engine with each category and not just your front page.
Another way to help build targeted traffic and links to your site is a blog. You can have the blog linked to your site. If you update your site regularly and ‘ping’ your blog with one of the free pinging services, you will gradually build your traffic and business.
There are many sites that have free content that you can use on your blog. Once you’ve set up the blog and find the right ping service, this would only take you a few moments a day. When using free articles, be sure and use proper etiquette, giving the author credit for his writing.
The tried and true way to build ‘free’ traffic and links, is articles. You can write about anything you want or about the services or products your website distributes. If you’re not able to write the articles yourself, there are a number of services available that can do it for you (you pay). Then post your article to as many directories as possible. Webmasters are constantly on the look out for good, new content.
The number of links to your site is critical in your placement with most search engines. Articles and a blog help build your site targeted traffic slowly. But to speed up your linking process, you could search and join some link exchange sites. The more links the better.
Imagine the next time you join a discussion about traffic. When you start
sharing the fascinating traffic facts below, your friends will be absolutely amazed.
Traffic Exchanges offer a great free way of promoting your business. They should be included in your advertising arsenal but make sure that you leverage your time effectively and you don’t surf for hours for those advertising credits. Try to find a traffic exchange program that will not hinder your normal surfing behavior, while advertising your business, and you will be one of the few people who maximize their time and effort with this free marketing tool.
Some traffic exchange services will make your surfing experience a bit more complex, since you would have to wait for a timer to expire in order to be awarded credits, and while that timer counts down you are forced to view another person’s website from the network.
Some of these measures were taken by the traffic exchange programs in an effort to minimize or eliminate cheating, as some users have created ways to cheat the system by using software programs that auto surf and earn them credits.
Typically, participants to traffic exchanges will surf the Internet with a
slight modification of how they normally would, in an effort to collect credits.
The less departure from the normal surfing experience, the more the webmaster will be willing to use that traffic exchange program. Also, the less you force a user to view your website, the more targeted they will be for that product or service. For example, someone who reads a headline in a traffic exchange and clicks on it to view the website is more targeted than someone who views it because they are forced to wait for a timer to expire.
Now that you have an overview of what traffic exchange programs are, and how they work, lets have a look at their main benefits:
1. You can recruit affiliates to gain more exposure to your site
2. You can build a list to market your products to
3. They’re free to use
4. Targeted Traffic (for Internet Marketing)
So far, we’ve uncovered some interesting facts about traffic. You may decide that the following information is even more interesting.
Almost all traffic exchange services are free, although you can upgrade
your membership to get additional benefits in some. This means that someone
with a low or no budget can quickly start advertising their website for
little or no cost.
If your product is Internet marketing related then the traffic you would
receive to your website will be somewhat targeted because they will be
people who are also looking for ways of increasing their online income
and traffic.
To capture these names and add them to your email list have a page designed to give out a freebie or a 5 part e-course in exchange for an email address. You can then follow up with these leads and sell them more stuff in the future.
If you have your own product and affiliate program, you can recruit affiliates to sell your products for a commission. The more people selling your products, the more passive income you will make.
In conclusion, Traffic Exchange programs are services that are used by webmasters to attract more traffic and to obtain more exposure for their business.
There are different types of traffic exchange programs. Many will let you surf the Internet as you normally would but require that you set your browser’s start page to their default advertising page. Then, every time your browser loads one of their pages you earn advertising credits. You can also get credits for clicking on links of other members in the network. The credits you earn can be used in exchange for visitors to your site.
Don’t limit yourself by refusing to learn the details about traffic. The more you know, the easier it will be to focus on what’s important.
Tuesday, 29 April 2014
Right?
No!
You have to do something to make people come to your website.
There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.
The three strategies are:
1. Buy Traffic for your website
2. Send offers and information to individuals in your mailing list
3. Request reciprocal links/endorsements
1. BUY TRAFFIC FOR YOUR WEBSITE
As the name suggests, this strategy would require you to dole out some money!
You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website’s ad will come up in front of them. Therefore, you will be able to target people from your niche, and these “targeted” people have a higher potential of buying your product because they were already looking for it.
You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:
Google Adwords
Yahoo! Search Marketing
Miva (formerly findout.com)
Goclick
When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.
2. SEND OFFERS TO MAILING LIST
Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: “You can’t promote anything online without first capturing the email address of your website visitors.”
He says, “You shouldn’t attempt to get even one visitor to your website without having a mechanism in place to capture the name and email address of the website visitors that come to your website.”
You need to capture most of the email addresses of your in-coming traffic because it is more than likely that they will not buy anything from you on their first visit to your website and they might never come back again! To prevent that from happening, you offer them something that they would like to sign up for (like some valuable information for FREE and its VERY important to deliver what you promise!). After that you keep their attention by sending them more free content, and sandwich promotional offers in between. One e-mail from you will bring most of them back to your website!
A word of caution here: do NOT overwhelm your e-mail list clients with too many promotional offers, you will lose your credibility. You should send them valuable free stuff in between offers, so that they would want to read your emails.
3. REQUEST RECIPROCAL LINKS/ENDORSEMENTS
There are thousands of websites out there that are selling products similar to yours. Instead of thinking that they are your competition, instead think of them as your potential partners; ask them to promote your product in return of you promoting theirs. These website owners can help you in several ways:
They can put links and banners of your website, in exchange of you putting theirs on your website. Or, they can just add your link to their website and you can then pay them a previously agreed commission when they produce a sale for you.
Or; they can send an email to their email list, endorsing and promoting your product, while you do the same for them.
Such “deals” are known as Joint Ventures (JV deals) and these are one of the most powerful strategies that you can use to send more traffic to your website.
Try out these strategies for your websites. Better results are produced when all three of these marketing approaches are used together. You might want to try these out and then see which one works better for you and then concentrate more on that one. These three strategies, combined with other marketing methods can sky-rocket your website popularity and sales and make you a very happy online business person.
Copied with permission from: http://plrplr.com/32324/strategies-that-will-boost-your-website-traffic-right-away/
Monday, 28 April 2014
If you want to increase website traffic with links to your website, there are a few things you can do. Since most of the web traffic generally comes from directories and search engines such as Yahoo!, Google, Dog Pile, and Ask Jeeves, you can register your website with many of the most popular search engines to ensure you are web site is found in searches. Although some search engines can find your web site on their own, it is best to submit an eye catching, detailed listing yourself to increase your chances. The more directories and search engines you register your website to, the more your chances increase of traffic from the online community.
You can create a sign up list for those visitors who visit your web site and want to receive email newsletters about your site. Creating a mailing list for Internet newsletters is a great way to keep in touch with your web site visitors and to offer special promotions or send weekly or monthly news and updates. People like to be abreast of what is going on with your website and they like to receive special promotions that can drive them back to your website to make a purchase of products or services. When creating a sign up list, a visitor must request information sent to their email address, therefore avoiding the pitfalls of spam. No one likes spam emails; regardless of whether it is, a product that you think might interest them or not.
Message boards, chat rooms and other forums with subjects relating to your web site work as great ways to promote your site. Although you should never directly advertise on any of these forums, you can make your presence known and make yourself available to answer questions and build up your credibility. You can also include your signature file at the end of your posts. Using a signature file with all your contact information and a link to your website in every email and forum post is a great way to increase traffic to your website as well.
Everyone loves freebies. Promotional freebies can encourage traffic to your website that can be of considerable value. By offering freebies related to your target audience such as software, downloadable forms, consultation, newsletters, articles and other resources full of valuable information, you can draw people in. You may also consider a sweepstakes, where an entrant must sign up for the newsletter in order to enter into the sweepstakes.
Buying ad space on more successful websites in the same field as yours can also increase website traffic with links to your website. There are many websites with ad space available at affordable rates. You can also choose to place your ad within a search engine or directory, or even in a local newspaper or magazine for a slightly higher advertising price. You can have your website and contact information on personalized stationary to use with all your transactions made while you are not on the Internet as well. By using business cards, letterheads and envelopes, you can advertise your website while paying a bill.
There is a huge variety of ways to advertise and to increase the traffic to your website. Regardless of the field of interest, there are people out there surfing the Internet that will be interested in what you have to offer them. Creating the website was only the first step, now you must find your audience; do not expect them to find you. You must help guide them to you through advertisements and relentless promotion.
Copied with permission from: http://plrplr.com/32320/increase-website-traffic-with-links-to-your-website/
Copied with permission from: http://plrplr.com/32320/increase-website-traffic-with-links-to-your-website/
When all is said and done, the marketing principles that apply in the brick and mortar world have similar applications in cyberspace, on the Internet and World Wide Web. In other words, many of the marketing goals that apply to doing business in the brick and mortar world are equally applicable in cyberspace and on the Net.
For example, in the brick and mortar world, one of the keys to ensuring that your business will survive is developing methods through which you can bring customers to your real world store. The same principle holds true on the Net as well. In order for your Internet based business to thrive, you need to drive business to your Internet website. You need to increase traffic to your Internet website.
One method that you can utilize to increase traffic to your website is search engine optimization of SEO. SEO is the marketing tool through which you increase your ranking level on search engine search results. For example, if you are able to initiate and implement a strong SEO program, you will be able to take a position towards the top of particular search engine results. By being at the top of search engine search results, you will have more people clicking on the search result link to your website. You will end up with more traffic to your website.
As a general rule, increased traffic to your website necessarily results in an increase in the number of customers or clients doing business with your business enterprise. More business means more sales. More sales translates into more revenue for your business. And, ultimately, an increase in revenue results in more profits for and from your web-based business enterprise over the course of the long term.
In regard to SEO programs, you might want to consult with an SEO professional. There are now qualified, reputable and reliable men and women who are in business in this day and age providing to people specific marketing plans that center on SEO. These people can assist you in developing an SEO program that will increase traffic to the website of your Internet based business. Again, as has been mentioned, solid SEO and increased traffic to your business website will result in an increase in revenue and an increase in profits for your online business venture. You will enjoy true online business success today … and tomorrow.
Copied with permission from: http://plrplr.com/32319/how-to-increase-traffic-to-your-website-increasing-sales-with-more-traffic/
Copied with permission from: http://plrplr.com/32319/how-to-increase-traffic-to-your-website-increasing-sales-with-more-traffic/
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